I am a Senior Art Director and graphic designer with more than 15 years of experience shaping brand identity, packaging systems, and integrated visual communications that support measurable business outcomes. I partner with organizations that need more than polished visuals—I help them solve complex design challenges, improve clarity across channels, and reinforce brand value where it matters most.

My work spans collaborations with global brands such as L’Oréal, Colgate-Palmolive, Pfizer, and Pepsico, as well as emerging companies defining their presence in competitive markets. I specialize in building graphic systems that perform across print, digital, retail, and experiential environments, enabling cross-team alignment and consistency at scale.

I am trusted for strategic visual decision-making — balancing creative quality with brand risk, timelines, and functional constraints. I lead design thoughtfully, focusing on clarity, efficiency, and outcomes that matter to business stakeholders. Whether architecting a packaging system, directing a multi-channel campaign, or refining a digital presence, my objective remains consistent: create work that is purposeful, adaptable, and effective.

Expertise includes: Visual Systems & Identity, Packaging Design, Multi-Channel Campaigns, Cross-Platform Graphic Execution, Stakeholder Presentation, Design Standards & Asset Governance.