ADMA Biologics

Collaborated with web development and marketing teams to design a user-friendly website promoting plasma donation centers across Tennessee, South Carolina, and Georgia. The site featured educational content on plasma, a loyalty program sign-up, a donation center locator, an interactive FAQ, and live nurse chat, all supported by inclusive imagery, clear iconography, and seamless UX/UI optimized for mobile and desktop. Developed a multi-channel promotional campaign including roadside billboards, bus shelter ads, and campus kiosks offering financial incentives. Advertising assets reflected the website’s clean, cohesive style and incorporated QR codes to drive traffic. This integrated effort significantly increased awareness and plasma donations, aiding more patients in need.