Natural
Radiant Life
Wellness Brand Identity & Communications
Led art direction and graphic design for Natural Radiant Life, supporting brand identity and wellness communications across print and digital channels.
Overview
The wellness category is highly saturated, requiring a visual identity that communicated trust and credibility without relying on trend-driven aesthetics.
Business Challenge
Emphasized restraint, clarity, and system consistency. Built a visual framework grounded in typography and layout rather than decorative elements.
Design Approach
Developed a cohesive brand identity system.
Established typographic and layout standards for consistent application.
Designed brand and marketing materials across channels.
Collaborated with stakeholders to refine and maintain direction.
Execution
Outcome
Strengthened brand clarity and provided a scalable foundation for ongoing wellness communications.
Role
Senior Art Director / Graphic Designer
Natural Radiant Life Logo
NRL Brand Guide
Label Design
Body Care Treatment postcard
Digital Ad