Brand Identity & Multi-Channel Visual Systems
Chalk & Vermillion
Overview
Led art direction and graphic design for Chalk + Vermilion, developing a cohesive visual identity system spanning print, digital, and event communications.
Business Challenge
The brand required a unified identity capable of scaling across diverse formats while remaining clear, consistent, and recognizable.
Design Approach
Developed a disciplined visual system rooted in typography, layout, and hierarchy. Emphasized repeatable frameworks to support long-term consistency.
Execution
Established core brand standards and visual system guidelines.
Designed assets across print, digital, and experiential formats.
Ensured consistent application of visual elements across channels.
Partnered with stakeholders to implement and refine the system.
Outcome
Created a scalable identity system that improved consistency and efficiency across communications.
Role
Senior Art Director / Graphic Designer
