Chalk & Vermillion

Led art direction and graphic design for Chalk + Vermilion, developing a cohesive visual identity system spanning print, digital, and event communications.

Overview

Business Challenge

The brand required a unified identity capable of scaling across diverse formats while remaining clear, consistent, and recognizable.

Developed a disciplined visual system rooted in typography, layout, and hierarchy. Emphasized repeatable frameworks to support long-term consistency.

Design Approach

  • Established core brand standards and visual system guidelines.

  • Designed assets across print, digital, and experiential formats.

  • Ensured consistent application of visual elements across channels.

  • Partnered with stakeholders to implement and refine the system.

Execution

Outcome

Created a scalable identity system that improved consistency and efficiency across communications.

Role

Senior Art Director / Graphic Designer