Packaging & Portfolio Brand Systems
Deutsch Wine & Spirits
Overview
Provided art direction and graphic design for Deutsch Wine & Spirits, supporting packaging and brand communications across wine and spirits portfolios.
Business Challenge
Managing multiple brands and SKUs required packaging solutions that clearly communicated hierarchy, differentiation, and compliance while supporting efficient production.
Design Approach
Applied system-based packaging design, focusing on typographic hierarchy, layout consistency, and shelf clarity across product lines.
Execution
Designed and refined packaging layouts for wine and spirits products.
Applied consistent visual systems across multiple SKUs and extensions.
Balanced brand expression with regulatory and production requirements.
Collaborated with marketing and production teams to ensure readiness.
Outcome
Improved shelf clarity and enabled more efficient rollout of new products and portfolio extensions.
Role
Senior Art Director / Graphic Designer
