Chalk &
Vermillion

Led the creation and execution of a multi-gallery visual campaign for the bi-annual national auction, encompassing a 124-page catalog, website redesign, social media content, gallery posters, and postcards. Developed a unified brand identity across print and digital platforms, emphasizing select artists and genres. Designed adaptable catalog layouts to showcase individual artists distinctly, while posters and the website maintained a consistent visual language centered on brand colors and key artworks. Enhanced the website with features including online bidding, searchable archives, downloadable digital catalogs, and travel information. Curated social media campaigns reflecting Art Nouveau, Pop Art, and artist-focused themes to boost engagement and event attendance.