Lovesac

Oversaw a range of marketing initiatives for this modular furniture brand, including store signage, outdoor advertising, event collateral, digital campaigns, and promotional materials. Partnered with the marketing team and creative director to modernize the brand’s visual identity, unifying print and digital assets into a cohesive, streamlined aesthetic that emphasized comfort and individuality. Led production efforts across print and digital, collaborating with vendors to manage proofing and color accuracy. Coordinated photoshoots, in-store events, social media campaigns, and video content for television and online platforms.