Lovesac Furniture

Consumer Brand &
Retail Systems

Overview

Business Challenge

Lovesac’s modular product ecosystem required a flexible visual system that could scale across configurations, campaigns, and retail environments without fragmenting brand consistency.

Design Approach

Focused on modular, system-driven design that balanced brand expression with repeatability. Prioritized clear hierarchy and adaptable frameworks over one-off executions.

Execution

• Designed modular brand and marketing assets supporting retail and product communications.

• Applied consistent typography, layout, and visual standards across channels.

• Collaborated with cross-functional teams to align creative execution with business needs.

• Supported scalable rollout of assets across product variations.

Outcome

Enabled faster asset deployment, improved brand consistency, and reduced rework across campaigns and retail environments.

Role

Senior Art Director / Graphic Designer