Chalk & Vermillion

Brand Identity &
Multi-Channel Visual Systems

Overview

Business Challenge

The brand required a unified identity capable of scaling across diverse formats while remaining clear, consistent, and recognizable.

Design Approach

Developed a disciplined visual system rooted in typography, layout, and hierarchy. Emphasized repeatable frameworks to support long-term consistency.

Art Direction & Execution

• Established core brand standards and visual system guidelines.

• Designed assets across print, digital, and experiential formats.

• Ensured consistent application of visual elements across channels.

• Partnered with stakeholders to implement and refine the system.

Outcome & Impact

Created a scalable identity system that improved consistency and efficiency across communications.

Role & Scope

Senior Art Director / Graphic Designer