Deutsch Wine
& Spirits
Packaging & Portfolio Brand Systems
Overview
Provided art direction and graphic design for Deutsch Wine & Spirits, supporting packaging and brand communications across wine and spirits portfolios.
Managing multiple brands and SKUs required packaging solutions that clearly communicated hierarchy, differentiation, and compliance while supporting efficient production.
Business Challenge
Applied system-based packaging design, focusing on typographic hierarchy, layout consistency, and shelf clarity across product lines.
Design Approach
Designed and refined packaging layouts for wine and spirits products.
Applied consistent visual systems across multiple SKUs and extensions.
Balanced brand expression with regulatory and production requirements.
Collaborated with marketing and production teams to ensure readiness.
Execution
Outcome
Improved shelf clarity and enabled more efficient rollout of new products and portfolio extensions.
Role
Senior Art Director / Graphic Designer
Center 38 North Label
Luksusowa Vodka Ads
Kunde Family of Spirits in-store poster
Cruche Vineyards Label Concepts
Licor 43 Menu Cards
Yellow Tail Truck Wrap